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THE JULY SCOOP

No AI, no LLMs, no hype, no BS, just humans talking about their experiences… with extra sprinkles. Grab your spoons and dig deep into the cone that is THE SCOOP – a monthly-ish treat of what’s happening in the wide world of ads, digital and creative from across the globe. Get your serving next month.

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Children ARE our future

In a country where we are ranked 35th out of 41 for child wellbeing outcomes (UNICEF Aotearoa) and with one of the highest youth suicide rates in the world, we really need to do something to support our tamariki.

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Is this the AI you were looking for?

Remember four or so years ago when Google faked their voice AI phone call at their conference? Seems like the moment has come wfor the smaller and more agile (and more friendly) companies to take the lead, now that AI tools are more attainable, usable and frankly scarily smart. I’ve been using Arc browser for […]

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Don’t Worry About It

“Don’t worry about it” – the new collab from 𝗦𝗡𝗟 𝘅 𝗙𝗮𝘀𝘁 𝗙𝗮𝘀𝗵𝗶𝗼𝗻. Satire. Probably the best way to get through to new and old consumers alike about what their purchases acutally mean for the price. Hats off to SNL for running this one with some globally famous names calling it out for what it […]

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The record breaking New Zealand runner you’ve probably never heard of.

I’m sure you have, however, heard of the secretive and brutal race called the Barkley Marathons. A five loop, one hundred mile ultramarathon held in Frozen Head State Park just north west of Wartburg, Tennessee (USA). Well what you might not have heard is that a kiwi just got on the record breaking 5-way ‘podium’ […]

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Have we reached Peak challenge?

Not yet decided on what you want to achieve this year? Don’t Panic. You’re not alone.

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The Montana Climate Lawsuit

Montana’s legal concession this week (August 2023) to young climate activists marks a pivotal moment in the global legal landscape. They argued that the state’s energy policy (which they claimed favored the fossil fuel industry) hindered the consideration of greenhouse gas emissions in the approval process for new factories and power plants. The Post described […]

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A decade long experiment with unintended climate consequences

A decade long experiment with unintended climate consequences has just happened… Remember seeing those graphs with the sea temperatures rising in the North Atlantic going crazy in 2023… well here’s the science based most rational reason why: Regulations imposed by the UN’s International Maritime Organization (IMO) in 2020 was an awesome move. It cut the sulfur […]

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This article should have read: “Why are a tiny minority of city drivers up in arms with safer cycleway for bike commuters.”

Can we please reduce the number of inflammatory articles with a premeditated bias from either viewpoint? It’s just not productive. Plus the outcomes mentioned in the article are not reflected either in the audience based title (Cantabrians? Surely those in Twizel aren’t offended) or introductory paragraphs, and the use of air quotes for phrases like […]

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Password Rules in 2023

Password Rules in 2023: Please use enough characters to write a Poirot plot❗

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Community of Strangers

Online hate is corrosive ⚠️

It has a destabilising impact on freedom of expression and trust in Aotearoa New Zealand.

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Nature is SO wholesome

So, what a surprise it was last week to walk across the expansive Hagley Park and stumble upon a huge 1200 square metre area reserved just for wildflowers.

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22 Billion Shoes

Over 22 Billion pairs of shoes get produced every year across the globe.